வணக்கம், I'm Dinesh.

I build revenue engines for higher education.

Vice President of Strategic Partnerships & Alliances at FACE Prep. For ten years I've helped engineering colleges across South India turn placement training into institutional outcomes, one long, multi-stakeholder deal at a time.

Dinesh Raja Krishnasamy, black and white studio portrait
Vice President, FACE PrepChennai · Since 2016
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₹25–40 CrAnnual pipeline owned
30+Institutions managed
₹2–6 CrPer-institution contracts
10 yrsManager to Vice President

About me

Grew up inside one company, by design.

  • BaseChennai, Tamil Nadu
  • TenureFACE Prep · Since 2016
  • EducationMBA & B.Tech · SRM Chennai
  • LanguagesEnglish · Tamil · Telugu

I joined FACE Prep in 2016 as a Manager handling client relationships in Chennai. Ten years and six roles later, I lead Strategic Partnerships & Alliances as Vice President, working with vice chancellors, deans, and governing councils across Southern, Western, and Eastern India.

My work sits where academic priorities meet commercial reality. That means structuring multi-year contracts worth ₹2–6 Cr per institution, embedding aptitude and career-readiness modules into core curricula, and making sure what we promise in a boardroom actually happens in a classroom.

I lead a senior team of six AVPs and two Sales Operations leaders, with accountability for a ₹25–40 Cr annual pipeline across more than 30 institutions. Along the way I picked up a habit most sales leaders don't have: when my team needs a tool that doesn't exist, I build it myself.

Higher EducationInstitutional SalesNBA / NAACEdTech IndiaInternal Tools

Career journey

Ten years, six roles, one company.

What I do

Four pillars of institutional growth.

I

Institutional Partnerships

Higher education deals are slow, political, and worth doing well. I structure multi-year contracts with engineering colleges and universities around academic integration, delivery scale, and outcome-linked commitments. The goal is never a transaction. It's a partnership the institution renews because the results showed up in their placement numbers and their accreditation files.

II

Academic Alignment

A training program that ignores accreditation is a liability for the college that buys it. I design programs that fit NBA and NAAC frameworks from day one, with proper CO-PO mapping, Bloom's taxonomy alignment, and semester-wise integration into the curriculum. This is the difference between a vendor the college tolerates and an advisor the college consults.

III

Sales Governance

Distributed sales teams drift without structure. I build the systems that keep them honest: territory design, account segmentation, standardized playbooks, weekly leadership reviews, and forecast discipline. Predictable revenue is a design outcome, not a motivational one.

IV

Curriculum & Program Design

Beyond selling programs, I help shape them. Recent work includes 42-hour Aptitude and Domain-Specific modules with defined course outcomes across quantitative reasoning, verbal ability, programming fundamentals, and career readiness, plus AI-focused training programs for universities moving their students toward AI-assisted development.

Advisor first, vendor second.

Colleges don't need another training vendor. They need someone who understands what an NBA audit asks for, what a placement committee worries about, and what a vice chancellor answers to. I've sat across the table from all three for a decade.

Things I build

I don't wait for tools.

When my team needs something, I build it, browser to production, and put it in their hands.

Custom B2B CRM

FACE Prep CRM Lite

Built specifically for institutional sales, because generic CRMs don't understand a 9-month college deal cycle. Pipeline management, AI-powered deal health scoring, governance intelligence feed, WhatsApp broadcasting, OCR scanner, and role-based access.

Sales Enablement

Demo Room

Static pitch decks were putting deans to sleep. Demo Room replaced them with a personalized, interactive web experience for each college prospect, something leadership teams explore rather than sit through.

Market Intelligence

FP EduDesk

An internal news aggregator for the higher education sector with AI-generated summaries. The team walks into every college meeting knowing what happened in the sector this week.

Operations

Expenses & Collections

Two tools that removed back-office friction: a reimbursement portal with multi-level approvals, receipt uploads, and offline support, plus an invoicing dashboard that tracks collections and follow-ups.

Data Preservation

Freshsales Archive

When we moved off our old CRM, a decade of relationship history was at risk. I built a read-only archive app that preserved every account, contact, and deal record, searchable and safe.

Stack

Browser-first, no team needed

All built with React, Supabase, and AI APIs, deployed on Vercel. No engineering team required.

React·Supabase·AI APIs·Vercel

Recognition

Awards along the way.

Contact

If your institution is rethinking placements, let's talk.